ScaleUp Membership Club - January 2025
How to Minimize the risk of a Bad Hire

ScaleUp Club January 2025 Slides
Bonus Materials
The included bonus materials for January include:
1. Recording of the ScaleUp VIP Club presentation
2. Ebook
3. Slides from the presentation
4. ScaleUp Challenge Report
5. Access to BizSmart ScaleUp VIP Club members-only group on LinkedIn.
This month's ScaleUp Club was all about: EXECUTION

This month’s theme was "How to Develop a Robust Sales Forecast"
For many small and medium-sized businesses, bridging the gap between ambitious revenue goals and practical sales actions is a major challenge. The DREAM© framework, a key part of the Entrepreneurial ScaleUp System, provides a structured, actionable approach to align marketing and sales strategies for real results.
By focusing on five key areas—Ditch, Re-engage, Expand, Acquire, and Maintain—DREAM helps businesses create targeted, client-specific tactics to drive growth.
In this E-Book, we explore:
How the DREAM framework works as a marketing planning tool.
Strategies for each category, with a focus on specificity.
A case study: Clifford Springs’ 10% growth success story.
How to integrate DREAM with tools like the Lead Generation Matrix and SmartWeb for maximum impact.
Take a read, apply the insights, and if you’d like to discuss how we can support you, just let us know.
🎙 Guest Speaker:
Sarah Simons, Co-founder of British Baby Box
Sarah will share her inspiring story of building a business rooted in Finnish tradition. From charity collaborations to their Dragon’s Den experience, she’ll delve into lessons on competition, cash flow, and her vision for universal baby box provision in the UK.
🎧 Get a preview: Listen to Sarah’s ScaleUp Radio episode here:
https://directory.libsyn.com/episode/index/show/scaleupradio/id/30164683
Next ScaleUp Club Event: Tuesday 18th February 2025 at 12.30pm

Podcast
If you aspire to ScaleUp your business then this is the podcast for you. Listen in as we uncover key lessons and experiences from business owners just like you as they ScaleUp their businesses
Within almost all of those interviews, the question ‘What advice would you give…?’ has come up, so we thought that it would be nice to compile all of those little nuggets of great business advice into one episode.

LinkedIn Group
The exclusive community for BizSmart ScaleUp members. We post regular updates and links on LinkedIn to useful resources and information.
Please do share anything that will help you or others to build scalable businesses.
Perhaps you have a question, an issue you need help on, or perhaps you have an opportunity or information you would like to share with the group.