ScaleUp Membership Club - July 2024 

How (and why) to build a marketing budget 

ScaleUp Club  July 2024  Slides 

Bonus Materials 

The included bonus materials for June include: 
 
1. Recording of the ScaleUp VIP Club presentation 
 
2. Ebook 
 
3. Slides from the presentation 
 
4. ScaleUp Challenge Report 
 
5. Access to BizSmart ScaleUp VIP Club members-only group on LinkedIn. 

This month's ScaleUp Club was all about: Execution 

This month’s theme was "How to build a marketing budget." 
 
In the dynamic world of small and medium-sized enterprises (SMEs), effective management of resources is vital. One of the most significant areas requiring careful attention is marketing expenditure. Large corporations meticulously track their marketing spend, but why is this practice equally, if not more, 
important for smaller businesses? This is what we explore in this month’s theme and how to go about it. 
 
Speaker: Mike Dunn Excel TM Group 
Mike Dunn, founder of Excel TM Group, a specialised telemarketing company in the construction sector. In his recent ScaleUp Radio interview, Mike shared candid insights on the highs and lows of scaling his business, emphasising the importance of niche specialisation and offering valuable lessons on managing growth, people, and finances. Mike has also recently been a guest on ScaleUp Radio, and you can listen to the full interview HERE
 

Next ScaleUp Club Event:  Tuesday 20th August 2024 at 12.30pm 

Podcast 

If you aspire to ScaleUp your business then this is the podcast for you. Listen in as we uncover key lessons and experiences from business owners just like you as they ScaleUp their businesses 
 
Within almost all of those interviews, the question ‘What advice would you give…?’ has come up, so we thought that it would be nice to compile all of those little nuggets of great business advice into one episode. 

LinkedIn Group 

The exclusive community for BizSmart ScaleUp members. We post regular updates and links on LinkedIn to useful resources and information. 
 
Please do share anything that will help you or others to build scalable businesses. 
 
Perhaps you have a question, an issue you need help on, or perhaps you have an opportunity or information you would like to share with the group.