Building a business has always been challenging, but the past few years have tested even the most resilient small and medium-sized enterprises (SMEs). A global pandemic, a cost of living crisis, and numerous economic hurdles have reshaped the business landscape, making it more crucial than ever for SMEs to adapt and innovate. One significant shift has been the widespread adoption of remote and hybrid working models, which, while beneficial for flexibility, have introduced new challenges in communication, team cohesion, and overall business growth. 

The Importance of Effective Communication 

Effective communication is a cornerstone of successful business strategy, essential for maintaining stability and unity. With 60% of SMEs now offering remote or hybrid working options to attract and retain top talent, business owners must find new ways to enhance team engagement. According to Expert Market, 86% of employees believe that a lack of effective collaboration and communication is a leading cause of workplace failures. 
In remote settings, maintaining genuine connections and team collaboration is particularly challenging. Gusto's research highlights that 37% of employees stay in their current roles because of a great team environment. To address these challenges, SMEs should increase their communication channels and regularly facilitate team catch-ups and alignment opportunities. This can include: 
Weekly Calls: Set priorities for the week. 
Monthly Round-Up Calls: Report on progress. 
Regular One-to-One Reviews: Provide personalised feedback and support. 
Leveraging the latest technologies is also crucial. Platforms like virtual meetings, collaborative software tools such as Asana, and transparent communication channels can help bridge the gaps caused by remote working. Effective meeting management and clear performance feedback are also vital for maintaining team alignment and accountability. 

Leveraging Outside Resources 


Innovative thinking and strategic use of outside resources can be powerful tools for business growth. SMEs can benefit immensely from seminars, business workshops, networking events, webinars, podcasts, and peer-to-peer support. According to a recent BizSmart® report, 100% of participants in peer-to-peer support groups reported increased confidence and leadership capacity, with 83% noting a boost in business resilience. 
These resources provide a platform for open discussions and collective learning, equipping business leaders with the knowledge and resilience to overcome obstacles and thrive. Utilizing these resources can significantly enhance leadership development and business vision, contributing to a strong value proposition and profitable growth. 

Increasing Business Performance Reviews 

In a constantly changing business environment, traditional annual or bi-annual reviews may no longer be effective. Regular, more frequent reviews allow businesses to adapt and respond to challenges in real-time. A quarterly or 90-day review framework can be more effective for setting and achieving business goals. 
This approach involves asking questions like, “What does good look like in 90 days?” or “What must happen in the next 90 days for us to consider this quarter a success?” This timeframe allows for tangible results and contributes to broader business goals. It also provides an opportunity to adjust the business model if necessary, staying responsive to shifts in consumer demand or market conditions. Emphasizing key performance indicators (KPIs) and focusing on cash flow management are critical for ensuring business execution and maximizing profit. 


The modern business world presents new challenges, particularly in team alignment and collaboration. By adopting new practices to maintain communication, updating review systems, implementing quarterly reviews, and embracing the latest technologies, SMEs can foster team alignment, enhance communication, and achieve their business goals. Effective business planning, innovative marketing strategies, and robust hiring strategies will further contribute to the success of SMEs in 2024 and beyond. 

Ready to Transform Your Business in 2024? 

Are you prepared to take your SME to new heights in 2024? Start by implementing the strategies outlined in this blog post. Prioritise effective communication, leverage outside resources, and increase your business performance reviews to ensure success in the ever-evolving business landscape. 
Ready to get started? Contact us today to discuss how we can tailor these strategies to fit your unique business needs. Let's navigate the new normal together and drive your SME towards profitable growth and sustainable success! 
Contact Us Now and book a one to one meeting HERE 
Tagged as: Strategy
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